In 2016 Ford set out to create a simplified shopping experience to fully reflect their "It's Easy to get into a Ford" platform. The "Blue Room" is an imaginative world where Ford breaks down and demystifies the confusing and complex experience of finding the right car.
Thanks for the Ride
Bed & Breakfast
Lincoln Employee Pricing
Inspired by the Best
In the spring of 2015, Nestlé GoodStart revamped the packaging of their infant formula. A new campaign was needed to inform consumers of the new iconography featured on the packaging and the benefits of the product. A study from Health Canada proved that natural breast milk is best for baby, so we told moms to choose nutrition inspired by the best.
A World of Firsts
Nestlé GoodStart wanted to connect with Moms in helping them celebrate all the firsts they and their babies experience together. Thus A World of Firsts was created. A 2D imaginary world brought to life through textiles and found objects. From baby’s first laugh to first walk in the park, the campaign reminded moms how special these moments together really are.
Cannes Young Lions
The Cannes Young Lions competition invites advertising creative, media planners and buyers under the age of 28 to enter in the categories of Media, Print, Cyber and Film. During the Canadian competition, the Media teams are asked to develop a media strategy in 24 hours, the Print and Cyber teams are provided with a brief to create an ad in 24 hours and the Film teams have 48 hours to film and edit a 30-second commercial.
60 Million Girls - Uneducated Siri
Digital Category: 2018 Entry
As Canadians, we take for granted how easily technology allows us to educate ourselves. So much so, that the notion of someone going their entire life without access to any sort of education might be hard to wrap our heads around.
So, to make the issue more relatable, we’re going to turn someone we all know - Siri - into one of the 60 million girls around the world who who’ve been neglected an education. During National Education Week (May 7-11, 2018), when Canadians try to ask Siri a question, she won’t know the answer. After all, how could she? She never had a chance to learn it.
Samara - What's on your mind?
Film category: Bronze winner 2017
NoPlaceToHide - Shattered Lives Film category: 2015 Entry
David Suzuki Foundation - Reconnect Film category: Gold winner 2014
National Advertising Challenge
The National Advertising Challenge is Canada’s only creative competition that allows creative teams to tackle brands they’ve never worked on, and show them just what they would do to break through the clutter. Brands select a media category to sponsor, write the brief, and dozens of creative teams submit market-ready work.
Charge Your Future Digital category: Silver winner 2015
INSIGHT: Millennials aren’t spending their time thinking about the future, they’re spending their time on their phones.
IDEA: TD wants to make saving easier for millennials. So we created TDboost: a convenient way for millennial to charge their bank account every time they charge their phone. The mobile charger would sync to the TD mobile banking app. Every time a user charges their phone, they’ll charge their savings account through a pre-authorized transfer.
Big Idea category: Entered 2016
McDonalds is a global champion for equal opportunity and education; employing over 1.7 million worldwide and training valuable skills. To make this a point of pride amongst employees and known to the public, we’ll introduce Open Opportunity, an employee led initiative against inequality. To participate, crew members can volunteer a part of their hours/wage towards girls' education in developing countries and franchisees in turn, will match.
Digital category: Entered 2016
IDEA: You know you’re not fully in control of your finances, if every purchase turns into a internal debate of “should I or shouldn’t I?” So, why not create a tool to help us learn and feel more confident about our finances at the point of most uncertainty—the checkout button? With TD Check-In web plug-in, users can simply press the (TD>>) icon to check on their finances and have quick access to all of TD’s helpful resources.
Smarties All-Natural Paint
Digital category: Entered 2017
INSIGHT: Colour is a magical tool. Not only can it bring objects and spaces to life, but it also has the power to help people define and express themselves in remarkable ways.
IDEA:To celebrate their brighter, all-natural colours, Smarties® will be partnering with Benjamin Moore to help bring them to life with a line of 100% natural, biodegradable paints. Consumers will be encouraged to use them in ways unique and particular to themselves. Then, once Smarties® lovers across Canada have painted everything from playrooms and picture frames to portraits and pottery, they'll be asked to share their creations and vote for their favourites.
Pokémon GO is an upcoming augmented reality game for mobile phones developed by Niantic, scheduled to be released in 2016 for iOS and Android devices. The game will allow players to capture, battle, train and trade virtual Pokémon who appear throughout the real world.
Disclaimer: The work presented is not affiliated with The Pokémon Company, Nintendo, or Niantic. It is personal work that is not intended for commercial use.