SHOPPABLE GIRLS

Sex trafficking has quietly become Canada’s fastest growing criminal industry. 

 

Despite increasing news coverage, the teenage girls most often targeted by traffickers are still don’t know the problem exists, let alone that they’re vulnerable. Because teenage girls aren’t watching the news. They’re busy doing teenage girl things - like shopping online. So to get the message out, we launched an online fashion brand where the clothing wasn’t for sale - the models were.

Don't copy.