The Cannes Young Lions competition invites advertising creative, media planners and buyers under the age of 28 to enter in the categories of Media, Print, Cyber and Film. During the Canadian competition, the Media teams are asked to develop a media strategy in 24 hours, the Print and Cyber teams are provided with a brief to create an ad in 24 hours and the Film teams have 48 hours to film and edit a 30-second commercial.